Designing visual information
Infographics—it’s how we communicate complex data in quick, easy to understand, and memorable visual displays. Hopefully, the outcome of the design is clean and breathes life into any successful presentation.
Our challenge is always to make visual data compelling. We get our information drawn on napkins, photographed on whiteboards, drawn by our client’s in PowerPoint—sometimes a hand-drawn sketch which has been scanned and delivered to us.
We turn this information into a storytelling graphic that adds character and an illustrative dimension to the presentations we design. Below are a few “before and after” samples of our infographics design.
Click on any image below to enlarge.
Before
The information provided to us was not presented in a logical and easy flow of some very important information.
After
The key points of this statistical information has been emphasized in such a way that the elements of strategy and the global commodity fund are clearly identified and the percentages are pronounced in an effective manner.
before
In text, valuable numeric information is often lost and key statistical information has no comparative references, such as the information above.
after
We look at the data and implement it into a meaningful way so that the comparatives are pronounced and impactful.
before
We aren’t ones to judge. We get information in many different ways and it’s natural to want to display actions with pictures. Sometimes, those get in the way.
after
Above, we used iconographic representations along with balanced typography to build a cleaner and more effective display of visual data.
Before
Often, what we receive as a sample of an infographic by a client is often obtuse and perceived as a constricted vision of visual data. This is where we are able to reinterpret that information and present it in a more cognitive display—one that is easily understood and memorable.
after
By understanding what the client envisions as a visual element, we break that down into its most basic messaging and produce meaningful and impactful data visualization that is relatable, memorable, and easy to understand.
Before
It’s a story of one side versus another—it’s a fight, one side speaking to benefits the other doesn’t have. The reader sees the bold “VS.” in the middle but probably doesn’t care what the benefits are because they are confined within a shape that tells no story.
After
With a twist of dynamics, the “us versus them” is dramatically displayed in such a way that the benefit of the CRA Affordable Housing Fund is the clear winner.
Before
The client asked us to visually communicate the differences between long and short portfolios, and to demonstrate that the long portfolios had details within them that the short portfolios did not.
After
When it was originally drawn out into layout, the client discovered that there was another portfolio component that was overlooked—the volatility portfolio needed to be included into the diagram as well. All of the key components are designed to illustrate the entire system in a clean manner and not take up a lot of valuable space within the presentation.